Enter and receive your Explorer Passport
In the Briefing Room, your mission begins: unlock the imagination, one game at a time.
An immersive experience to explore, laugh and play as a family
an immersive
and interactive
experience
where girls, boys, and families explore a themed village inspired by Hasbro's most iconic brands.
It's not a show — it's an adventure to explore, laugh, and play together as a family, sharing challenges, creativity, and moments of connection.
Explore 7 universes
The tour follows a guided format, accompanying the groups through the different stations to experience the full adventure.
Complete missions and earn badges
Stamp your passport at each station and unlock the title of Adventure Family.
Take the memory home
Photo Ops at every station, the official Hasbro store, and your closing medal.
Salta en los clásicos pozones de lodo y recorre el laberinto para encontrar a Teddy y Mr. Dinosaur.
Crea tu propia pizza con masa de colores, personalízala con ingredientes increíbles y repártela en moto por la ciudad.
Supera obstáculos y demuestra tu puntería con blasters en una nueva aventura.
Despierta a tus personajes favoritos con rituales divertidos y baila en una pista sensorial llena de luces y sonidos.
Únete a los Autobots y defiende Cybertron en una épica experiencia dentro del Laser Battle Arena.
Disfruta shows en vivo, desafíos familiares y zonas de descanso en Monopoly Plaza Central.
Restaura la armonía de Equestria resolviendo puzzles, explorando espejos mágicos y atravesando una espectacular sala arcoíris.
HOW TO GET THERE?
Shopping Eldorado
Av. Rebouças, 3970 – Pinheiros, São Paulo – SP
How to get there
The event takes place at Shopping Eldorado, one of São Paulo's most traditional malls, with several transportation options.
Subway and train
Take Line 4-Yellow to Pinheiros, transfer to Line 9-Emerald and get off at Hebraica-Rebouças. The mall is a short walk away.
Bus
Several bus lines serve the area. Nearest stop: Av. Eusébio Matoso, 638 – Pinheiros.
Parking
Cars: up to 2h R$31, extra hour R$5, daily rate R$80. Motorcycles: up to 2h R$26, extra hour R$5. Rates set by Shopping Eldorado, subject to change without notice.
Ride-hailing apps
Uber, 99, and inDrive: enter Shopping Eldorado, Av. Rebouças 3970 – Pinheiros, São Paulo as your destination.
FREQUENTLY ASKED QUESTIONS
Practical questions
Family Fest by Hasbro is an immersive, interactive experience spanning over 2,000 m², where kids and families explore a themed village inspired by Hasbro’s most iconic brands.
It’s not a show: it’s an adventure to explore, laugh, and play together as a family, sharing challenges, creativity, and moments of connection.
Approximately 1.5 hours, depending on each family’s pace.
1. Entry and Explorer Passport — Validate your ticket and get your Explorer Passport at the Box Office.
2. Explore the 7 Hasbro universes — Each family designs its own adventure, with no mandatory route.
3. Complete missions and earn badges — Stamp your passport at each station and unlock the Adventurer Family title.
4. Mission complete — Celebrate your journey, get your medal, and visit the official Hasbro store.
Peppa Pig · My Little Pony · NERF · Transformers · Play-Doh · Furby · Monopoly
Children under 2 years old don’t pay for admission.
Yes, it’s an experience designed for the whole family.
Your ticket (printed or digital). Comfortable clothing and shoes. Plenty of enthusiasm to explore, laugh, and play as a family.
Yes. We have an official store with products from the participating brands.
Family Fest by Hasbro was designed for the whole family. Kids, teens, and adults can explore the different experiences together and actively take part in each universe.
Admission grants access to the different themed universes and interactive experiences available within the event.
Visit length depends on each family’s pace, but the experience is designed to let everyone enjoy the seven universes and activities at a relaxed pace.
Family Fest by Hasbro brings together experiences for all ages, globally recognized characters, and hands-on activities for the whole family to enjoy for hours.